Amillie, Jemma, Toby, and Rachael, a team of pupils from Twynham School, beat off competition from over 300 other schools with their Creative (Un)blocks, winning Design Ventura 2019. And now their innovative product is available from the Design Museum Shop online for £5.95.

The brief asked students to improve an aspect of everyday life for families, adult design enthusiasts or young people whilst also considering sustainability.

Addressing all of these groups Creative (Un)blocks is both a fun family game and an elegant solution to the age old problem of creative block. The game is made up of three dice dedicated to different categories including, audience (kids, teenagers, pets etc.), industry (fashion, travel, health, etc.) and sense (touch, smell, taste, etc.) When rolled the resulting combination creates a design brief that players have 60 seconds to answer – kick starting the design process.

In keeping with the sustainability goals of the programme, the product includes minimal, fully recyclable packaging and the students personally selected the Rainforest Alliance UK as the charity they wanted to receive the sales proceeds. Creative [Un]blocks has been developed and launched during lockdown, showing the continued creativity and innovation of schools and students during this unusual and challenging time.

After pitching their idea, the team from Twynham School participated in the development process with designers from Triple Double creative studio over a series of Zoom calls and socially distanced meetings.