If the 28-year-old claims the title, he will go on to be England’s only entrant into the prestigious Mr World contest.

This contest is not about looks alone – but is also a search for ‘men who have a great personality, are charitable and well educated and keen on getting involved with further charity events’ according to organisers.

Liam, originally from Banbury, Oxfordshire, ticks every box having established Coacoara, a not-for-profit foundation to reduce plastic waste and assist in reducing the ocean’s plastic content.

His curated range of compostable plastic-free, eco-friendly products, including carrier bags, sponges, cling film and toothbrushes, is available in 16 stores across the UK & Europe.

The money raised by Coacoara will be used to fund The Ocean Cleanup Project, which holds operations to reduce the amount of plastic in the oceans. As well as funding this organisation, Coacoara will also fund their own ocean clean-up projects in areas where plastic pollution is especially prominent, such as India and China.

Liam said: “To be among this group of finalists, who are so driven and have such admirable values, is a great honour. I am also delighted to be able to use this platform to share my passion for the environment and shine a spotlight on the plastic crisis facing our oceans.”

Liam, who works with a large team of volunteers at Coacoara, also organises regular beach cleans along the county’s beaches, and runs a successful chauffeur business New Century Chauffeurs.

He takes care to live a healthy lifestyle with a regime that involves fasting, a strict diet of healthy organic food, cardio in the morning and evening gym sessions. He’s not only a gym-goer, but a serious sportsman too – he was the 2019 GB kitesurfing champion.

“Since becoming Mr Dorset I have worked hard to make positive changes in my community and beyond it, to have the opportunity to do that on an even bigger scale, with a national platform, would be amazing,” Liam said. “I’d love the people of Dorset to get behind me and give me their support so I can keep working hard and making a difference.”

Along with taking part in the traditional catwalk style contest, Mr England contestants are invited to arrange sponsored gifts to be donated to charity, compete in a sports round, intelligence round and submit a video of their talent for the Mr England talent round.

Prizes include a package of vouchers, photo calls and an overseas vacation. The winner of the Mr England competition will automatically gain entry as England’s representative to the Mr World competition taking place in Thailand later this year.

The Miss and Mr England final will be held on Friday 27 August.