Wimborne | Posted on December 10th, 2024 | return to news
Shades of Yellow Pages’ advert from the 1980s for Wimborne film
Taking inspiration from the Yellow Pages’ ‘Fly Fishing’ by JR Hartley advert, the film shows you can find anything you need in the town.
The inspiration for this year’s Wimborne Christmas film came from a 1980s’ TV advert for Yellow Pages’ ‘Fly Fishing’ by JR Hartley with the message that you can find anything in Wimborne – even an out-of-print book – if you know where to look.
In just one day, the video received 51,000 views on Facebook alone.
To make the Christmas advert, Wimborne BID worked alongside Gray Creative Agency, whose clients include big name brands B&Q and John Lewis.
Film Director Justin Gray said: “This marks the seventh year of bringing this festive tradition to life, and it’s my way of celebrating our community and the unique charm of our town. I hope this film not only captures the nostalgia and warmth of the season but also encourages people to support our local shops and experience the magic of Wimborne during the Christmas holidays.”
Fiona Harwood, chair of Wimborne BID said: “Wimborne is such a magical place at Christmas and these adverts are a really unique way for Wimborne BID to encourage people to discover the town and support local. The film is about marketing the town for the benefit of all businesses. We’ve seen a lot of love for this year’s advert, and for Wimborne, which just shows what a great community we have here.”
The film featured Wimborne actor John Billington and 13-year old Broadstone Middle School pupil Tilly-Rose Lynch.
Tilly said: “I had the best time filming the ad. All of the cast and production team were so lovely and completely made me feel at ease as I was a little nervous to start with. This is my first film, but I want to do more. I honestly loved every second of it.”
The launch of the Christmas advert was a boost to the town as storm Darragh led to the cancellation of a day of street parties and live music in Wimborne as part of national campaign Small Business Saturday.
Please share post:
LATEST NEWS:
CHARITY OF THE YEAR
Subscribe to the online magazine news letter
