Family electrical superstore based in Christchurch sees increase in emergency deliveries

With over 70% of the store’s sales now delivered each year, (a figure boosted by on line sales), the family-owned business is building a strong reputation for handling emergency purchases such as refrigeration and laundry products as priority installations.

“Distress purchases are items that a customer would be inconvenienced to be without possibly even a few hours. It is especially important to have a replacement item replaced for our holiday home or rental property clients,” said Ian Griffiths. “Sometimes we would like to have blue lights and sirens to speed up our emergency deliveries as getting appliances installed into people’s homes on the same day as they phone in or come into the shop is becoming increasingly important these days.”

Two vans are constantly covering the installations and the in store customer service team members also provide after-hour set ups and trials even on television and home entertainment systems.

National award winning Purewell Electrical was founded by Arthur Griffiths in 1950 in Christchurch and is now a £5m turnover family business employing a team of 28 people. As well as new to market products, Purewell offers a wide range of well-known brands from manufacturers within their key departments including TV, Audio, home appliances, photography, kitchen, bathroom and gadgets/computing.