YELLOW Buses staff have been blowing bubbles to support awareness of Idiopathic Pulmonary Fibrosis (IPF) – a fatal lung disease that thousands are diagnosed with each year.
Bournemouth’s brighter bus company gave out five pots of bubbles a day during October’s IPF Week to raise awareness.
Bubbles are the global theme for the British Lung Foundation and passengers have been getting into the spirit of things, blowing bubbles and taking selfies with them.
Jenni Wilkinson, Yellow Buses’ Head of Marketing, said: “IPF is a horrible disease and we wanted to help raise awareness.
“This year, 5,000 people in the UK will be diagnosed with IPF. There is no cure, and just half will live for more than three years after their diagnosis.
“By handing out bottles of bubbles and encouraging people to take selfies we hope to get the message out about this disease.”
Celebrities including actors Ray Winstone and Amanda Redman, as well as the West Ham United football team, have all taken bubble selfies to spread the word about IPF.
To donate £5 to help research into IPF you can text ‘IPF’ to 70500.