The Westbourne Christmas Festival, which is run by Westbourne Business Association in partnership with Bournemouth Coastal BID, is expected to attract hundreds on every Saturday in December.

Bars, pubs, cafés and coffee shops will be open to welcome the visitors who can also take advantage of late night shopping on Thursdays.

Fiona McArthur, from Bournemouth Coastal BID, said: “This festival in Westbourne is one of many things we will be supporting across our areas in the run-up to Christmas.

“Every Saturday in December there will be story telling at 10.30am and live music all afternoon.

“The Thursday late night shopping is sponsored by Midas Prosecco and there will be free popcorn and pizza.

“Traders will be collecting food and clothing for Hope for Food and all donations are welcome.”

Debra Stephenson will be joined by the mayor and mayoress of Bournemouth at 4.30pm for the big switch-on.

There will also be a £100 prize draw every week – visit www.westbournechristmas.com