Dorset County FA announces sponsorship deal and renaming of County Ground at Hamworthy

From 1 July, the County Ground will be renamed Specsavers County Ground as part of partnership agreement with Specsavers during their support of grassroots football in Dorset for the next three years. The Dorset Youth Cup will also be known as the Specsavers Dorset Youth Cup.

The Youth Cup comprises seven different age groups from under 10 to under 16 years with teams represented from clubs across the county and concludes with the finals, which will be held at the Specsavers County Ground.

The sponsorship deal will be celebrated by an official launch game at the Specsavers County Ground on Wednesday 25 July with kick off at 7.30pm.

Bringing the best in football together the Dorset County FA will welcome Wimborne Town FC and Poole Town FC who will play for the Mark Frowde Trophy as part of their pre-season schedule.

Sue Hough MBE, chief executive of the Dorset County Football Association said, “The Board of Directors of the Dorset County Football Association Limited are delighted that we have formed a three-year partnership with Specsavers. Our Association see this as a great opportunity for our companies to work together to foster and develop football for all in Dorset.”

Andreas Booth, regional chair for Specsavers in Dorset says on behalf of his colleagues, “Together, Specsavers and the Dorset FA share a common goal: to enhance everyone’s health and wellbeing, regardless of one’s age, gender and physical capability.

“Our financial investment will help the Dorset FA sustain and build the momentum achieved to date in making football accessible to everyone. For us, to back an initiative that celebrates the love of this great game – in Dorset cities, towns and villages where we have a Specsavers store – is an honour.”