Janette with the advert
A proud nan whose granddaughter is pictured on a bus advert campaign was invited by the company to have a closer look – after chasing it for weeks.
As she was travelling around, Janette Dougherty-Price kept seeing the ad for the Bishop of Winchester Academy on Yellow Buses, but never got near enough to take a picture.
She even borrowed a tablet device and waited at a bus stop so she could take a snap – but she accidentally obscured the lens and missed her chance.
Her granddaughter Esmae Price, 16, was chosen for the campaign advertising the Bournemouth school’s sixth form and is pictured on the back of many buses in the Yellows’ fleet.
After Janette popped into the Yellow Buses’ office in Bournemouth Square to say that she was trying to take a photo of the bus, staff invited her to the depot.
She was then able to have a closer look at her granddaughter who is pictured at her school hard at work.
Janette, a grandmother of five, said: “I kept seeing the picture on the bus and I tried taking photos but didn’t get any.
“I even stood at a bus stop and thought I’d got one, but the flap of the tablet was covering the lens.
“I popped into the Yellow Buses office in the square and they were very helpful and arranged for me to come and see a bus close-up.
“We’re all very proud that Esmae was used for the advert and that she has been seen all over the place.”
Jenni Wilkinson, Yellows’ Head of Marketing, said: “The adverts really do get noticed and we often get very positive reactions.
“The school is situated in Mallard Road where Yellow Buses was based for many years.
“We are now across the road in Yeomans Way and were very pleased to have Janette along to have a closer look at the advert.”
Paul McKeown, Principal of The Bishop of Winchester Academy, said: “Esmae was selected for our ad campaign because she is a model student and very talented artist.
“She is currently studying BTEC Level 3 Extended Diploma in Art & Design and A-level photography and is planning to study art further at Arts University Bournemouth, after which she will pursue a career in the creative industries.”
