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L’Oréal and Prince’s Trust initiative ‘All Worth It’
Dame Helen Mirren supports launch of nationwide three year collaboration and ‘All Worth It’ programme to help 10,000 young people turn ‘self-doubt’ into ‘self-worth’.
“Self-confidence is a life-long battle, affecting people young and old. It’s for this reason that I am so happy to be here today,” said Dame Helen Mirren as she hosted the launch of a new, nationwide initiative from The Prince’s Trust and L’Oréal Paris on 23 February.
It will help 10,000 young people across the UK turn ‘self-doubt’ into ‘self–worth’ in response to new research that says 1 in 3 young people in the UK do not believe in themselves.
The three-year collaboration between The Prince’s Trust and L’Oréal Paris will facilitate a new confidence training programme, delivered in 18 dedicated spaces in Prince’s Trust centres around the UK, and available online.
During the event, Dame Helen and several other L’Oréal Paris ambassadors, including Amena Khan, Jada Sezer and Marcus Butler, spent time speaking to and advising local young people about how they can boost – and harness – their own self-confidence.
Dame Helen said, “This partnership between L’Oréal Paris and The Prince’s Trust is a perfect marriage. The Prince’s Trust has a long history of helping young people, and I have been proud to support its work for many years. I also admire L’Oréal Paris for its constant work to re-look at and understand what beauty means.
“In my own experience, a sense of humour is essential to helping you through times of self-doubt or low confidence, as are your mates. Nowadays, I think social media is affecting people’s confidence, but we need to remember that the essence of being human has not changed. We need to hold on to that fact.”
