NEWS FEED
National Bed Month highlights the search for supersomnia
March is National Bed Month and Brits are buying bigger and better beds, with an increasing number of couples even sleeping apart in their quest for ‘supersomnia’ – a perfect night’s sleep.
According to the National Bed Federation (NBF), the trade association for UK bed manufacturers, one in five people (21%) now spend between £600 and £1,500 on a new bed so they can enjoy quality sleep. And 32% of us are choosing to lux up and spread out on a king size bed.
And it seems if that doesn’t provide the space we need, then separate beds do. According to the latest Great British Bedtime Report (GBBR), the number of Brits who don’t share a bed with their partner has increased from 8% in 2013 (when the first GBBR report was published) to 12% in 2017. Published in time for National Bed Month, the report also reveals that as well as buying bigger and better beds, slightly fewer of us are hanging on to worn out mattresses – while14% of those questioned in 2013 said their mattress was more than eight years old the figure has dropped to12% in 2017. (NBF recommends that you change your mattress every seven years to eight years).
The report showed that Brits are spending less on their beds, more than a fifth (21%) saying they spent less than £400, which is below the 2013 average at £583.05. And while the number of respondents who bought a king sized bed has jumped from 20% in 2013 to 32% this year, standard doubles still make up the bulk of sales (47% of those questioned).
Simon Williams, NBF marketing manager said, “Our advice is always to buy as big a bed as you have the room for and spend as much as you can afford – after all, we spend one third of our lives in bed.”
