Business | Posted on December 10th, 2025 | return to news

Poole eyebrow artist officially third best in the world

Emily Moore from The Brow Haus and Co came third in an international competition in 2025.

The hard work and dedication of a Poole-based permanent makeup artist has paid off after she was placed third in the Grand Final of the WORLDS Permanent Makeup (PMU) Championship, an international competition held in Cyprus.

Emily Moore specialises in PMU and microblading — a process for creating natural-looking eyebrows. She qualified in 2019 and started her business in late 2020. In 2024, she opened The Brow Haus and Co in Poole Old Town (which won silver in the New Business category of the Poole Business Awards in July 2025).

As a challenge, she entered the microblading category of the WORLDS Championship. Emily won first place at the UK competition in Manchester on 14 September and was invited to the compete in the finals against all the first-place winners from 19 other countries, finishing in third place.

How does she feel about her huge achievement?

“I am elated!” said Emily.

“I struggle with anxiety and self-belief, so I nearly didn’t compete.

“It’s a real testament to place third in the world and assured me all my hard work and dedication to my craft is worth it — even the times of self-doubt and thoughts to give it all up.”

As well as working with clients, she is also an educator. After training with PhiAcademy, a leading international beauty company, she was invited to start teaching her skills to others in 2022.

“By 2023, they approached me requesting I teach the full content to students in the UK alongside only six other masters,” added Emily.

“They are a world-renowned academy and specialise in microblading — it’s not an easy technique to master.

“I love training, but I also enjoy the transformations for clients, especially those will little to no brow hairs. I give them back their confidence; it’s a very rewarding job.”

Will Emily compete again next year?

“There’s a possibility I will,” she revealed. “I really enjoyed the energy and experience, but I may return as a judge. I am also doing a live demo at another large PMU event next year too, which I’m really excited to be a part of.”

To find out more about Emily and her work, visit the websites: microbladingbe.co.uk and thebrowhausandco.co.uk.