Ringwood Town Council has some good news for the people of the town, in addition to coming up with ten reasons as to why people should shop locally.

The Mayor, Cllr Tony Ring said: “Following pressure from the Town Council, National Highways decided to postpone the closure of the west bound entry slip road from Ringwood on to the A31, originally planned for 15 November, now to be carried out on 4 January. This will greatly ease traffic flow to the town for the whole festive shopping period.

“Christmas celebrations commenced in Ringwood on 28 November with a hugely successful event with family entertainment, shopping and catering facilities spread through the Market Place, High Street, Furlong Centre and surrounding areas. This festive vibe will continue through to the big day by way of the Winter Wanderland experience, which invites townsfolk and visitors to tour the town and take advantage of the excellent quality retail, food and drink offer extended by so many Ringwood businesses.”

And the ten reasons to shop in Ringwood.

1. Shopping local is better for the environment

Shopping locally and more sustainably is perfectly suited for those being mindful of our environmental impact because it reduces our carbon footprint. Ringwood has excellent facilities for cyclists and multiple electric car charging points in the main Pay & Display car park. There are also several buses that stop right in the centre of town, only a short walk away from the main shops and eateries.

2. Your spending will boost the local economy

By spending your money this Christmas in your local, independent shops you are doing your bit to keep these businesses going and keep people in jobs. Instead of clicking on the online giants this year, think if you can find something similar or even better at one of the Ringwood shops.

3. Shopping locally is a lot more enjoyable

Shopping in one of England’s oldest market towns is a much more charming overall experience than battling the Christmas crowds at other large shopping complexes.

Shopping at physical retail destinations also negates the delivery paranoia. Will my parcel arrive in time? Will my neighbour take it in if I’m not there? Will it be damaged?

4. You’ll be supporting local entrepreneurs

Local independent shops often sell locally-produced items which aren’t available elsewhere: quirky one-off items, often by local artists and designers, food producers and growers, so you’re buying products absolutely unique to the Ringwood area. This helps preserve the community’s distinction and creates more career prospects locally for generations to come.

5. You’ll find a unique gift

Independent shops have shopped around, selected an inventory of products and brought them to your doorstep. This often includes items you might not find at national chain stores. Often the shop owner of an independent store will work on the shop floor so you can find out the provenance and backstory of your gift.

6. Customer service is often much better

Local business owners do what they do because they are passionate about their products and typically take more time to get to know their customers. They’ll often go the extra mile to help you and to ensure you’re a satisfied customer. More often than not, without the deep pockets for marketing that more mainstream retailers have, they will rely more on word of mouth recommendations.

7. You can get good advice

Shopping at a local business means you’re more likely get an expert opinion about the products that you’re purchasing. Local business owners are well informed about their products and know what they are selling. They have to be experts in their field to compete.

8. You can help shape the community of the future

Local businesses often host events, from charity spin-a-thons to craft workshops with local artists. Christmas fairs and craft markets often include local voluntary organisations and charities.

Whilst shopping in a local business helps it financially, it also supports the wider local economy and community. It’s an excellent opportunity to see new businesses continue to open and prosper within the neighbourhood. In turn, thriving independent businesses can help support local charities and community groups in the town.

9. Loyalty is often rewarded

Being a recognised customer in your local shop often comes with its perks. Being the first to know about new products or the latest discounts are just some of the benefits of building up a rapport with your local shopkeeper or owner.

Unlike larger chains, you will be able to receive discounts on the items you actually want and not just the ones they want to sell you. Believe it or not, prices online are not always the cheapest.

10. Boost local traders and get a great deal

Many of us have been hit hard by the pandemic but independent businesses without infinite capital and resources behind them have really struggled. Buying from a local business – whether from a market stall, an actual shop or an independent cafe or restaurant – is a great way to support them both financially and figuratively by showing you love what they do. This means they’ll be able to continue doing the great work that they do.