Britain’s only surf contest for canines promises to be be bigger and better than ever running from 10am until 10pm.

The fourth annual Dog Masters Festival is now an all-day event that extends into the evening with a full programme of live music and sundown entertainment.

“It’s barking brilliant fun for all the family,” says event organiser Mark Reeves from Shaka Surf, a local surf and paddleboard school.

“We’re really excited because after three years undefeated reigning champions James Clarke and his beagle Bear have announced their retirement, so we’ll have to crown a new top dog.”

Entrants include Jason the Cockerpoo who learned to paddleboard to conquer his separation anxiety; Nixon the Parson Russell whose owner Mark Lewis is a famous fitness YouTuber; Scout the Border Collie who comes all the way from Ireland to take part; Harper the Black Lab whose owner Simon insists on wearing a Scooby-Doo outfit.

Last year’s runner up and firm fan favourite, Chuck Norris the Parson Russell has been in training… eating an egg a day.

A total of 30 canine competitors have registered for the main event for a fast paced doggy paddleboard race using Sandbanks Style boards. New features include a dog show, street market and street food fair and the Puppy Pad Kids’ Zone.

The fun continues into the evening with the Sunset Sessions headlined by top Bob Marley tribute, The Marley Experience, and a strong support bill featuring emerging singer songwriters Francis Lion, Poppy and Sam Lowen.

“Dog Masters is more bonkers than ever,” adds Mark. “We can promise dogs in Hawaiian shirts, kids on bungee swings, the best surf and pooch gear, beers and burgers on the beach, our comperes Martyn the Hat and Kev Scott from Hot Radio are hilarious and we’ve got the coolest live music bill as the sun goes down.”

Wristband entry. Tickets can be purchased online at Ticketsource – Dog Masters Festival 2022.