Three beaches in Christchurch have gained Seaside Awards for achieving the highest standards of beach management.
Avon Beach, Friars Cliff Beach and Highcliffe Beach are the winners of the awards, which are judged and presented by the charity Keep Britain Tidy.
Introduced in England this year, the Seaside Award replaces the Quality Coast Award and recognises and rewards beaches in England that achieve the highest standards of beach management and, in the case of bathing beaches, meet guideline water quality.
Richard McIlwain, operations director of Keep Britain Tidy, said: “Keep Britain Tidy campaigns improve the quality of our local environment and we know that communities up and down the country love their beaches and understand what an asset they are for their towns’ economies. We also know that cleaner beaches can be a focal point for stronger communities. Holiday-makers and daytrippers want to visit clean, safe beaches and the sight of the Seaside Award flying gives them the reassurance that they will.”
