NEWS FEED
Specialist bed retailer, The Bed Store in Ferndown, has enhanced its offer for customers by extending its range of beds from one of the UK’s most renowned and revolutionary bed makers, Harrison.
Having stocked selected models from the Harrison range for more than seven years, the team at The Bed Store has increased the number of Harrison beds it carries from nine to 14, following increased demand from consumers wanting to invest in good quality mattresses.
This range extension now means that The Bed Store will be the only retailer in the South of England to stock Harrison’s entire 10-model Bed Tailor range, which is split into Natural and Luxury collections.
Speaking about the range extension, Peter Ironside, director at The Bed Store, commented: “We have a long-established relationship with Harrison and fully recognise the company’s reputation in quality bed making. Extending the range of Harrison beds we offer not only enables us to showcase the company’s complete luxury offering, but also ensures we can provide the best advice to meet the individual requirements of our customers.
“Exclusively launching in our Ferndown branch, the full Harrison collection will eventually be rolled out to all of our stores, and will be a focus in our new dedicated showroom in Poole, which we are in the process of setting up.”
Steve Brougham, sales director of Harrison, added: “We have seen a marked increase in the number of consumers recognising the benefits of investing in a good quality mattress, which has led to The Bed Store expanding its range of Harrison beds, increasing its offer of luxury, revolutionary beds for its customers.
“Our Bed Tailor collection can be bespoke made to any specification, including height, size and comfort, meaning the beds within the range are the ideal choice whatever a customer’s sleeping requirements. Available in 72 different upholstery fabrics, 16 headboards and 11 storage units, the beds can also be tailored to perfectly complement any interior design style.”
He explained that each Harrison mattress is individually handcrafted by expert bed makers, using the finest natural ingredients including silk, cashmere, Mohair and wool, providing optimum levels of comfort and support.
With six mattresses in the Natural collection and four in the Luxury, all beds use Harrison’s patented Revolution® springs to reach spring counts up to 29,800. The Revolution® spring is a unique spring within a spring system, which delivers varying levels of firmness, supporting both lighter and heavier parts of the body effectively. The springs create a pressure-relieving surface, reducing the amount of aches or pains which may occur during sleep.
All Harrison beds are available in three comfort options; gently supportive, medium support and firm support, offering customers the right support from the Revolution® spring, whatever their comfort preference.
More information about the Harrison collection can be found at www.harrisonbeds.co.uk.
