Two men entered Holland and Barrett in Wimborne Square last November and while one distracted a member of staff, the other stole hair products and a jar of honey.
The crime took place at 2.10pm on Monday 25 November, and CCTV images of a man police believe can help them with their investigation has now been released.
Police Constable Ian Curtis, of Wimborne police, said: “I would urge the man pictured – and anyone who recognises him – to contact me, in confidence, as soon as possible.”
Witnesses and anyone with information should call Dorset Police in confidence on 101 quoting crime number C:13:D:049465. Alternatively, call the free and anonymous Crimestoppers line on 0800 555 111 where mobile phone tariffs may apply.